If you are like me, do you ever wonder what is the allure to SnapChat? If you don’t know what that is, well, it’s a social media app which is based in posting photos which disappear in 0 to 10 seconds.  But why would you want to take a photo you can’t keep? Take Instagram. There people take photos, edit them using different filters, etc. to get just the perfect pic to post. So again, why would you want to post a photo that disappears in moments. I think the answer lies in the fact that Baby Boomers & Gen Xers look at the world through a totally different lens than Millennials. Simply put, they live in the moment. Click here to read more about this.